the defining idea
Built, not uncovered
Industrial design came out of buildings that had something worth revealing — brick walls under the plaster, cast-iron columns, timber joists, services running where everyone could see them. Strip a Dubai tower apartment back and you find a flat concrete slab, plasterboard on metal studs, and ductwork nobody wants to look at. There is nothing under there.
So the honest version of this style here is a built one. Microcement gives you the concrete surface the building does not have. Blackened steel gives you the structural line. A brick-slip wall is installed as new work with real mortar joints, and a service raft is designed rather than uncovered. Done that way it is genuine construction with a genuine material palette, and it reads as such.
The dishonest version is a printed brick panel and a length of decorative ducting fixed where no services run, and it fails at close range in the one style that is entirely about material honesty. The other thing that fails is temperature: a permanently cooled apartment made of concrete, steel and stone is physically cold, and the timber, leather and warm light are not styling — they are what makes it a home.
In a Dubai tower there is nothing behind the plasterboard worth exposing. So we build the surface honestly instead of pretending we found it — which is a different job, and a better one.
Halo design and build team